by Promo Push is marking 15 years in the electronic music industry with another significant achievement: more than 4,000 promotional campaigns delivered for artists, labels, management agencies and release teams worldwide.
Founded in 2011 and based in the UK, Promo Push has grown alongside a rapidly evolving dance music landscape. From the continued importance of DJ support and specialist radio to the rise of streaming, online media and digital tracklists, the company has developed services designed to help releases find meaningful visibility across the channels that matter.
A milestone built around music discovery
More than 4,000 campaigns represents a substantial body of work across the global electronic music community. It reflects Promo Push’s experience with releases at every level, from emerging artists looking for their first important support to internationally recognised acts launching music to established audiences.
The company works with major and independent labels, artist management agencies and artists directly, offering promotional campaigns shaped around the unique characteristics of each release.
Promo Push’s services include A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.
Clients can select a single service or bring several areas together in a full multi-channel campaign. The strategy is tailored to the track, taking into account the sound, genre, artist profile, target audience and release objectives.
Genre-specific campaigns across electronic music
Electronic music is made up of many distinct scenes, and each one has its own DJs, media platforms, radio programmes and listener communities.
Promo Push works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. A campaign for an underground Deep House record may be directed towards a different network from a main-stage Future House track, while a melodic Techno release may call for another combination of DJ, radio and media support.
This genre-specific understanding sits at the heart of Promo Push’s work. By focusing on the identity of each release, the company aims to connect music with tastemakers and platforms that are genuinely relevant to it.
DJ support as a release catalyst
DJ support can still be one of the strongest forms of validation in dance music. When a record lands with the right selector, it can gain exposure through club sets, festival stages, radio broadcasts, DJ mixes and online tracklists.
Promo Push works with A-list and tastemaker DJs across the international electronic music scene. Its DJ campaigns focus on connecting tracks with artists whose musical direction and audience align with the release.
For clients, this provides an opportunity to build a support story based on genuine fit. Rather than prioritising broad distribution alone, Promo Push focuses on meaningful contacts and relevant targeting.
Radio, mix show and press opportunities
International radio remains a trusted discovery point for electronic music audiences. Specialist dance shows, global stations, online broadcasts and DJ-led programmes continue to introduce new music to dedicated listeners.
Promo Push delivers targeted radio campaigns that connect releases with relevant presenters, platforms and selectors. 1001Tracklists mix show promotion adds another route to visibility, helping tracks gain attention through recorded DJ mixes and documented set activity.
Online press campaigns can further support a release by creating opportunities for features, interviews, reviews and editorial coverage. Whether the focus is a new artist, a single, an EP or a wider project, media activity can help build an artist’s story beyond the dancefloor.
Third-party Spotify promotion can complement these services, giving releases another potential route to streaming discovery.
Working with major names and independent talent
Over the years, Promo Push has worked on releases from Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
The company has also worked with influential dance music labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
Alongside these names, Promo Push continues to work with emerging artists, independent labels and developing management teams. The company’s bespoke approach allows campaigns to be adjusted to suit the scale and objectives of every project.
Four weeks of promotion and weekly reporting
Every Promo Push campaign runs over a four-week period, with clients receiving weekly reporting from the start of the campaign through to its conclusion.
Reports can include feedback and scores from DJs and radio, information on who has listened to or reviewed the music, and details of contacts intending to support the release. Press coverage and Spotify placements secured during the campaign can also be included.
This reporting provides transparency for clients while creating useful material for artist updates, social media, press packs and future campaign planning.
Looking forward after 15 years
The electronic music scene continues to move quickly. New artists and labels emerge, listener habits evolve and digital platforms reshape the way records travel around the world.
As Promo Push celebrates 15 years and more than 4,000 completed campaigns, the company continues to expand its promotional network and adapt to the changing industry.
Its foundation remains the same: personal service, quality relationships, detailed reporting and tailored campaigns built around the music. From focused DJ promotion to integrated strategies across radio, press, mix shows and Spotify, Promo Push remains committed to helping electronic music releases gain the attention and momentum they deserve.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
